Incorporating Lead-Generation Advertising into a Traditional School's Marketing Without Creating Havoc

Incorporating Lead-Generation Advertising into a Traditional School's Marketing Without Creating Havoc

Lead-generation is a safe, effective method for reaching more students. Find out how to inject it into your typical marketing strategies.

08-29-2008

Downloads: 124

File size: 191kB

	University Recruiter said: This seems to me to be the wave of the future for college recruiting. What are the downsides? 10-07-2008 12:00 PM
	Abby said: Cost. Competition. Methods of tracking. Lack of broad branding. 11-07-2008 3:18 PM
	Admissions Expert said: Dear Abby [snicker] I believe you are selling short online marketing. Cost is not so bad when you consider that you are only paying when you actually secure interest from a student, and with the right tech people it is simple to track results. In fact, most vendors selling this form of advertising handle the tracking for you. As a for-profit institution, we perform roughly 90% of our marketing online. 11-10-2008 10:02 AM

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