White Papers

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Web 2.0—What Is It, and Why Is It Changing the World?

Learn why schools need to adopt the latest technological trends like social networks and online video...

08-29-2008

Audio and Video: Using Web Multimedia in a Higher Education World

Today's students don't just want to read copy. They want to interact with their information....

08-29-2008

Search Engine Optimization Fundamentals

It's critical to be on the first page of a search engine results page like Google for relevant terms...

08-29-2008

The Fundamentals of Internet Recruiting

Today's students spend more time searching the Internet than watching TV. And they definitely spend...

08-29-2008

Best Practices in Enrollment Marketing Management

Learn tactics you can impliment now to successfully enroll more students.

08-29-2008

Incorporating Lead-Generation Advertising into a Traditional School's Marketing Without Creating Havoc

Lead-generation is a safe, effective method for reaching more students. Find out how to inject it into...

08-29-2008

Attracting the Next Generation of Online Learners

A compendium of proprietary research on the best methods to reach online learners.

08-29-2008

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