Higher Ed Dialog

Higher education institutions waiting for the phone to ring may be waiting a long time, says Jennifer Copeland, vice president and partner of Demand Engine. Schools must employ comprehensive, strategic marketing plans to reach out to today’s prospective

Heightened calls for institutional accountability regarding lackluster retention rates has prompted many higher education administrators to consider an unlikely partner to stem rising student attrition: at-risk students. The trend among higher education

On November 19, 2009 Dr. Skip Downing, with Andrea Spratt and Mark McBride presented a webinar entitled Empowering Students: A Key to Retention Success”. Dr. Downing offered advice regarding his On Course approach to student success, which empowers

Improving student retention is the job of everyone on campus, including students. As schools explore student-centric programs to combat attrition, international consultant Dr. Skip Downing will offer insight into proven approaches in Empowering Students

As student retention rates continue to lag, we’re hearing from schools around the country anxious to maximize their retention efforts. Administrators, staff and faculty members are collaborating to seek solutions to reduce attrition rates, but too many of these new efforts leave out a key constituency―the students themselves. In response, we will host a webinar titled Empowering Students: A Key to Retention Success, the latest in EducationDynamics’ National Dialog on Student Retention series. Participants will hear expert advice from preeminent student success thought leader and international consultant Dr. Skip Downing. Dr. Downing will share his On Course approach to student success and answer your questions about the most effective methods for incorporating students into retention efforts.

Creating top-notch “curb appeal” with your website is the key first step in attracting adult students in the Social Media Era, according to higher education branding expert Bob Johnson of Bob Johnson Consulting. Failing to make a favorable

Colleges and universities working to combat the nation’s lagging retention rates are adopting new online mediums at a rapid pace, however few marketers have proven methods from which to draw upon, until now. A new white paper ( http://sharing.educationdynamics

These issues and more will be discussed at our upcoming seminar “ Competing For Adult Students ” in Chicago on October 22-23. According to our recent research studies, more adult students are citing “career change” as their motivation

Higher education has changed drastically in 20 years. Carol Aslanian, the founder of the Aslanian Group and current Senior Vice President of EducationDynamics’ Market Research and Advisory Services, recently conducted a study to determine just how

Are you looking to grow your share of the adult student market? Carol Aslanian, the founder of the Aslanian Group and current Senior Vice President of EducationDynamics’ Market Research and Advisory Services, recently offered some advice for what

We all know it can be difficult for parents to let go of their children come time to send them off to college. But the reality is, this is the best time for young adults to gain experience in decision making and other important life skills. Educators

Almost half (48 percent) of all respondents to a recent EducationDynamics survey said speed of responses to inquiries was important in their enrollment decision, and more than 65 percent of respondents reported being contacted by a for-profit school within

Do you know the effectiveness of your follow-up procedures for student inquiries? According to recent research we conducted from student visits on our premiere website eLearners.com, most students prefer email for initial contact and a phone call for

As higher education’s leading marketing company dedicated to helping institutions find, enroll and retain more students, we at EducationDynamics are focused on providing our client partners with leading-edge technology solutions and unparalleled

Few details are known about President Barack Obama’s proposed Access and Incentive Completion Fund intended to support state efforts to help students persist to graduation or program completion. To help institutions of higher education decipher