Higher education has changed drastically in 20 years. Carol Aslanian, the founder of the Aslanian
Group and current Senior Vice President of EducationDynamics’ Market Research
and Advisory Services, recently conducted a study to determine just how different
the new landscape is from what it once was. Some of her findings include:
- Nearly two-thirds of adult students take classes
that can be completed in 10 weeks or less (20 years ago, the majority took
courses lasting 14 weeks or longer).
- The majority of adult students report a
preference for taking a future course online (either a hybrid course that is
delivered partly online and partly in the classroom or a course delivered entirely
online).
- A college’s website is the single most important
tool for attracting adult students. An increasing number of adult
students bypass the traditional recruiting cycle and move straight from a
search engine to a college’s website to completing an application, without any
prior direct contact with the college.
For more insight into the current crop of adult students,
download EducationDynamics’ latest white paper, Hindsight, Insight, Foresight: Understanding Adult Learning Trends to Predict Future Opportunities.